Discussion questions-Managerial marketing Assignment

Discussion questions-Managerial marketing - Assignment Example e past several years, there are few options available to these companies as a means of seeking to reintegrate with consumers and provide a positive brand image. However, this should not be understood to mean that these firms are necessarily destroyed and the image is beyond reclamation. With regards to the specific case study and the question which was posed, it would be the choice of this particular student to integrate with a rather costly and far reaching outreach to consumers. Whereas few firms are willing to integrate with such an approach due to the fact that it is exorbitantly expensive, it would be the argument of this student, representing a key stakeholder within Mattel, that such an approach would ultimately reap long-term rewards due to the fact that consumers would have any and all fears that they might hold assuaged with regards to the best practices that the firm is able to integrate and the level to which it seriously considers the shortcomings of the past and looks p ositively towards the rewards and betterment of ethics and responsibility in the future. By seeking to integrate with consumers based upon these lines, a message and level of appreciation for their business and forgiveness can ultimately be achieved. Metrics must necessarily be provided to the stakeholders within the firm as a means of encouraging them to expand the necessary money; however, it is the police of the student that once these metrics are provided in the stakeholders are able to see the long-term rewards that such an approach could provide, they will be more than willing to integrate with such a public outreach

Extra credit Assignment Example | Topics and Well Written Essays - 750 words

Extra credit - Assignment Example The most noteworthy aspect of marketing in the current economy is testing. Individuals and business firms that need to be successful should; have the right message, to the right audience in correct timing (Kennedy 15). Without these factors, whatever product that is being promoted will have a poor turnout. Through testing one finds the best performance expectation of a product. This enables the marketer to assume a clear baseline that resonates to the best audience. This also includes online marketing strategies which are aimed at establishing their market. Moreover, measurement and testing is essential in marketing success and, only proper testing can provide this information. Without customers, then no business takes place since, they are the lifeblood to any business criterion. Therefore, this is the overall secret to success of any business firm or individual. In line with testing, tracking the business progress is vital. This has made many business firms depend on online marketi ng efforts which track businesses’ growth. There are also many other ways in which a business firm can look into the growth issue. Nowadays, marketing is enmeshed in a medium defined by technology. For instance, the marketing field has some perpetual values like empathy with clients, authentic hearing, compelling of visual designs, open-mindedness, fluid mapping and an engaging flair for showmanship (Kennedy 23). However, the most fundamental aspects in the marketing discipline include analytical pattern recognition, agile project management, experimental curiosity and rigor, systems thinking and mashable software fluency (Kennedy 34). These factors are a veritable baseline to the success of any business firm. This is because they focus on the beneficial aspects of success in business enterprising. In business, individuals should outline a clear business plan, an operational plan and the risk analysis factor which are likely to affect the business. Analytical pattern recognition